You've done it. You've decided to create a marketing campaign using promotional products. You've done all your research, and know that promo products are a great way to reach your target audience and to make them aware of your business and the services you provide. There's excitement in the air and you can't wait to get started. And then...someone asks you for your logo in vector format. What? What or who is vector? What does vector have to do with you? Why, after so much time and effort did you not know that vector was going to come along and stop you in your tracks?
Don't panic. It sounds more complicated than it is, and it's not the end of your marketing plans. Vector is your friend and just wants your campaign to look its best. Providing your supplier with vector art will make sure that your promo items look crisp and clear, rather than a jumbled mess. Basically, a vector file allows your image to be scaled or modified without changing the original image. Vector is really in your best interest, trust us.
If you're not sure if your file is vector art or not, look at the file type. Vector art files usually end in .eps. .ai, .cd or .fh. If your artwork file ends like this, you're in good shape. There's no reason to lose all hope if your file is a jpg or a .gif since you can get them converted. No, typing .eps at the end of your file won't convert them to vector magically, but it can be done.
Not ready for the marketing campaign just yet? You should still make sure that you have access to your logo and design work in vector format. It will make things easier for you and all parties involved in the long run.
