So you’ve decided to take part in a trade show. Trade shows are an excellent way to let your current
and future clients know about your products and services. We’ve
got a few tips to give you a head start and ensure your success.
Before you do anything, know what your objectives are and
who you are trying to reach. There are
many types of trade shows, all over the world.
Are you trying to build your local business? A regional trade show, geared toward
businesses within a specific area, would be the best bet. Who are you trying to reach? If you’re trying to market the tax services
of your accounting office, it doesn’t make sense to attend a trade show
focusing on toys and games.
Once you’ve decided on the right venue, the next step is
making sure people know that you’ll be at the trade show. Post the information on your website, as
well as your social media channels. You
can send invitations, or create an event on Facebook and ‘invite’ people to
attend.
Getting people to the trade show is the first step. Getting them to your booth is another. Consider sending out a direct mail piece with
some type of incentive to encourage visitors.
A simple tear-off card that guests drop at your booth to enter a contest
is one idea. Another is to offer a free
gift to those who present the mailer at your booth. This will not only increase traffic, but
allow you to gauge the effectiveness of your mailing.
Now that you've let the everyone know you will be at the trade show, it's time to start preparing for attendance. Is the show local? Will you need transportation? Hotel reservations? Don't wait until the last minute and find yourself out in the cold. What type of accommodations will you need at the show itself? Will you need an electrical outlet nearby to power a display at your booth? Make sure you make arrangements well before the day of the show.
Know your booth size so that you can properly plan what you will display. Will you have plenty of space to showcase your products and services? Will you have space to hang items if you need to? It's important to plan ahead so you can utilize the space in the best way possible.
As long as you plan ahead and have a firm plan to make the Trade Show a success it will be. Stay tuned here for more great tips for making your trade show visit a triumph.
