So you’ve signed up to participate in a trade show and you’re
planning on showcasing your amazing products or services. You’re excited to make people aware of your
business, but a little nervous as well.
How are you going to present your company? Will there be competing businesses? How are you going to make yourself stand
out? Will people remember you?
You’ve come to the right place.
Start with your table.
Sure you can just toss a plastic cover from the dollar store over the
top and call it a day, but no one’s going to be very impressed. Instead, consider investing in a trade show
display that will feature your company name and logo. There are many cost effective items available
to give a professional and classy appearance. A simple table cover may be all you need, or you might decide that you'd rather go 'whole hog' with an entire display. Either way, use your company colors and logo so that you'll be recognizable.
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| Simple works. |
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| So does the whole enchilada. |
Once you've decided on how to face the public, you have to figure out a way to get them to your table. Usually everyone tries to stop at each table, but it's much better to have people consider your display a 'destination.' Word of mouth is the simplest solution. If you give the people at the show a reason to talk about you, they will. If they talk about you, people will want to see what you're up to. One idea is to hand out 'Tabbers'. Everyone who stops at your display gets a wrist band, branded with your company information. Attendees hand tear off tabs from the wrist band to other attendees, who then rush to your booth to get a bracelet of their own when they present you with the tab. Why would everyone be so excited to help your cause? At the end of the trade show you hold a drawing, choosing from the tabs that have been returned to you. Whether you're raffling off an i Pad or a 50 percent discount on an order, everyone likes the chance to win. And if there are four other businesses at the trade show that provide the same service or product you do? You will be the one that people remember.
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| Tabbers, a great way to draw a crowd. |
Check back often for more ideas to make your trade show not only a great investment in your business but a great time too!
