Summer is Coming...Break Out the Warm Weather Products!

After the winter we had, it's about time to look forward to warmer weather and the fun products to get everyone into the spirit for summer fun.
Are you ready to head to the beach?  Hit the sand in comfort with a a double chair/cooler combo with an umbrella to keep things cool.  Your logo will be there for all to see as everyone gathers around for a good time.  Great for tailgating too!

Of course protection from the sun is important when you step out from under your umbrella too, so make sure you have your suntan lotion and lip balm and aloe vera handy as well. 

Walking on the beach can be an experience if you're not protected, so why not let everyone know who you are or who you represent along the way with these fun flip flops that stamp your logo in the sand as you stroll along the shore?

 And don't forget to shade your eyes with the classic Wayfarer sunglasses in great neon colors!

Whatever your summer needs (or wants!)  Safeguard is more than happy to help you put the cold winter behind you and let the sun shine in.  Give us a call today at 203-371-6000 or email us at info@ctsafeguard.com and we'll get you started making this a summer to remember.

Have a pen? Look around. I’ll be you have plenty, and I’ll bet that a good percent of them have the name of a local businessperson or company on them. The business could even be a competitor of yours. Why do you keep them? Because people use pens. People also use shopping bags, something you see more and more every day. With the push to conserve and reuse, many businesses are using reusable bags to make sure their message is carried around and viewed by many people. But what else is there? Are you doomed to a life of pens and post-its? Not if you don’t want to be. The enormous selection of promotional products that are available gives you the ability to find something that fits your business or event to a ‘T’. There’s no need to lock yourself into the ‘same old thing’ when there are plenty of useful products out there to choose from.

Planning an event for the summer? Get some sunscreen, or aloe printed with your information or logo. Lip Balm, lens cleaner, anti-fog wipes, even sunglasses or beach towels would be fun. If you’re looking to make a bigger statement, you can even get a beach chair! Your information would be there for all to see, every time your chair opens at a beach, park or parade. Above all, make sure the product you use provides use to your targeted market. A perfect example is the water proof case for smart phones seen here. The number of smart phones users is growing daily and this case is the perfect gift as the summer months arrive and outdoor activities are more frequent. This useful gift will be used again and again, and those who see it will want to know where it came from and how to get one for themselves.

Trade Show Tactics

Trade Show day is finally here and you’re ready to go.  You’ve sent out mailings inviting people to attend, you have an awesome booth design and the doors are about to open. Now what?

Have an assistant hand out a reusable shopping bag to people as they enter the trade show, with your company information and booth location imprinted on the outside.  Not only will visitors know where to find you, they will carry your name with them wherever they go for others to see.  As a bonus, your information will stop at each booth with the attendees, so even more people will see and hear about you.

Once you get them to your booth, what are you going to do with them?

Make sure you have an interesting, eye-catching display which clearly demonstrates what you do and what you can do for your customer.  Because of the nature of trade shows you’ll want to make sure you can provide the most information in a small amount of time. 

Give people an incentive to call you.  Are you an insurance agent?  Provide a free quote.  Caterer? Give a discount on an upcoming event.  Your incentive doesn’t have to be huge, just big enough to create a follow-up.

Give out some presents and make people remember you.  Everyone likes to get a present!  A useful promotional product with your contact information will be used repeatedly, not tucked away with a stack of business cards.   Pens are useful, though they too might get lost in a pile on someone’s desk.  Try and find an item that ties into your business to make an even bigger impression. 

Pizza shop?  Customize a pizza slicer. Tailor?   Hand out luggage tag/sewing kits for future travelers.  Wine shop?  A simple two bottle tote or wine tasting journal will make sure people remember you.  The possibilities are really endless.

The important thing to remember when it comes to a trade show is that you don’t have to go it alone.  Contact a professional who can help you plan the day and help you expand your ideas into a concrete plan to increase your business.   It’s easy to get lost in the shuffle, so make sure your efforts count!

You're Going To A Trade Show..Now What?

So you’ve signed up to participate in a trade show and you’re planning on showcasing your amazing products or services.  You’re excited to make people aware of your business, but a little nervous as well.  How are you going to present your company?  Will there be competing businesses?  How are you going to make yourself stand out?  Will people remember you?

You’ve come to the right place.

Start with your table.   Sure you can just toss a plastic cover from the dollar store over the top and call it a day, but no one’s going to be very impressed.   Instead, consider investing in a trade show display that will feature your company name and logo.  There are many cost effective items available to give a professional and classy appearance. A simple table cover may be all you need, or you might decide that you'd rather go 'whole hog' with an entire display.  Either way, use your company colors and logo so that you'll be recognizable.

Simple works.

So does the whole enchilada. 

 Once you've decided on how to face the public, you have to figure out a way to get them to your table.  Usually everyone tries to stop at each table, but it's much better to have people consider your display a 'destination.' Word of mouth is the simplest solution.  If you give the people at the show a reason to talk about you, they will. If they talk about you, people will want to see what you're up to. One idea is to hand out 'Tabbers'.  Everyone who stops at your display gets a wrist band, branded with your company information.  Attendees hand tear off tabs from the wrist band to other attendees, who then rush to your booth to get a bracelet of their own when they present you with the tab.  Why would everyone be so excited to help your cause?  At the end of the trade show you hold a drawing, choosing from the tabs that have been returned to you.  Whether you're raffling off an i Pad or a 50 percent discount on an order, everyone likes the chance to win. And if there are four other businesses at the trade show that provide the same service or product you do?  You will be the one that people remember.

Tabbers, a great way to draw a crowd. 

 Check back often for more ideas to make your trade show not only a great  investment in your business but a great time too!

 

The Road To A Trade Show

So you’ve decided to take part in a trade show.  Trade shows are an excellent way to let your current and future clients know about your products and services.   We’ve got a few tips to give you a head start and ensure your success.

Before you do anything, know what your objectives are and who you are trying to reach.  There are many types of trade shows, all over the world.  Are you trying to build your local business?  A regional trade show, geared toward businesses within a specific area, would be the best bet.   Who are you trying to reach?  If you’re trying to market the tax services of your accounting office, it doesn’t make sense to attend a trade show focusing on toys and games. 

Once you’ve decided on the right venue, the next step is making sure people know that you’ll be at the trade show.    Post the information on your website, as well as your social media channels.  You can send invitations, or create an event on Facebook and ‘invite’ people to attend.

Getting people to the trade show is the first step.  Getting them to your booth is another.  Consider sending out a direct mail piece with some type of incentive to encourage visitors.  A simple tear-off card that guests drop at your booth to enter a contest is one idea.  Another is to offer a free gift to those who present the mailer at your booth.  This will not only increase traffic, but allow you to gauge the effectiveness of your mailing. 

Now that you've let the everyone know you will be at the trade show, it's time to start preparing for attendance.  Is the show local?  Will you need transportation?  Hotel reservations?  Don't wait until the last minute and find yourself out in the cold.   What type of accommodations will you need at the show itself?  Will you need an electrical outlet nearby to power a display at your booth?  Make sure you make arrangements well before the day of the show.  

Know your booth size so that you can properly plan what you will display.  Will you have plenty of space to showcase your products and services?  Will you have space to hang items if you need to?  It's important to plan ahead so you can utilize the space in the best way possible.

As long as you plan ahead and have a firm plan to make the Trade Show a success it will be.  Stay tuned here for more great tips for making your trade show visit a triumph. 

What's Vector Art And Why Do You Need It?

You've done it.  You've decided to create a marketing campaign using promotional products.  You've done all your research, and know that promo products are a great way to reach your target audience and to make them aware of your business and the services you provide.  There's excitement in the air and you can't wait to get started.  And then...someone asks you for your logo in vector format.  What?  What or who is vector?  What does vector have to do with you?  Why, after so much time and effort did you not know that vector was going to come along and stop you in your tracks?

Don't panic.  It sounds more complicated than it is, and it's not the end of your marketing plans. Vector is your friend and just wants your campaign to look its best. Providing your supplier with vector art will make sure that your promo items look crisp and clear, rather than a jumbled mess.  Basically,  a vector file allows your image to be scaled or modified without changing the original image.  Vector is really in your best interest, trust us.

If you're not sure if your file is vector art or not, look at the file type.  Vector art files usually end in .eps. .ai, .cd or .fh.   If your artwork file ends like this,  you're in good shape.  There's no reason to lose all hope if your file is a jpg or a .gif since you can get them converted.  No, typing .eps at the end of your file won't convert them to vector magically, but it can be done.

Not ready for the marketing campaign just yet?  You should still make sure that you have access to your logo and design work in vector format.  It will make things easier for you and all parties involved in the long run.

How Will You Be Remembered?

How will you be remembered this holiday season?   A sure way to be remembered is with the gift of food. 

Why?

Food is for everyone.  When a business receives a food gift, everyone feels appreciated from the people answering the phone, to the service department, all the way up the ladder to the boss.  It’s important to remember everyone in a business works as a team.  Thank them all with a tasty treat they will remember.  

Smell and taste are the strongest two senses and the more senses applied to something means it will be learned faster and retained longer.   We’ve all experienced this at one time or another.  The smell of baking cookies reminds us of grandma’s house, and we can all relate to the smell of turkey roasting on Thanksgiving!

Giving the gift of food in a reusable container means that even when the food is gone, your container will still be around.  A branded container means that you’re name will still be seen, even after the holidays are over.

Of course food gifts aren’t just for the holidays.  Reward employees for a job well done with a delicious basket.  Drop off a branded jar of treats to a client for the break room.  Every time someone has a snack they’ll be thinking of you.

Why Branding?

Not only is it memorable, it’s fresh. You name on a bar of chocolate means it hasn’t been sitting on a shelf in a warehouse for months, waiting for the holidays to arrive.  Your clients will be able to tell the difference, and they’ll remember you for it!

Don't forget to visit our website for more great ideas to help your business grow.

http://www.ctsafeguard.com/