Have a pen? Look around. I’ll be you have plenty, and I’ll bet that a good percent of them have the name of a local businessperson or company on them. The business could even be a competitor of yours. Why do you keep them? Because people use pens. People also use shopping bags, something you see more and more every day. With the push to conserve and reuse, many businesses are using reusable bags to make sure their message is carried around and viewed by many people. But what else is there? Are you doomed to a life of pens and post-its? Not if you don’t want to be. The enormous selection of promotional products that are available gives you the ability to find something that fits your business or event to a ‘T’. There’s no need to lock yourself into the ‘same old thing’ when there are plenty of useful products out there to choose from.

Planning an event for the summer? Get some sunscreen, or aloe printed with your information or logo. Lip Balm, lens cleaner, anti-fog wipes, even sunglasses or beach towels would be fun. If you’re looking to make a bigger statement, you can even get a beach chair! Your information would be there for all to see, every time your chair opens at a beach, park or parade. Above all, make sure the product you use provides use to your targeted market. A perfect example is the water proof case for smart phones seen here. The number of smart phones users is growing daily and this case is the perfect gift as the summer months arrive and outdoor activities are more frequent. This useful gift will be used again and again, and those who see it will want to know where it came from and how to get one for themselves.

You're Going To A Trade Show..Now What?

So you’ve signed up to participate in a trade show and you’re planning on showcasing your amazing products or services.  You’re excited to make people aware of your business, but a little nervous as well.  How are you going to present your company?  Will there be competing businesses?  How are you going to make yourself stand out?  Will people remember you?

You’ve come to the right place.

Start with your table.   Sure you can just toss a plastic cover from the dollar store over the top and call it a day, but no one’s going to be very impressed.   Instead, consider investing in a trade show display that will feature your company name and logo.  There are many cost effective items available to give a professional and classy appearance. A simple table cover may be all you need, or you might decide that you'd rather go 'whole hog' with an entire display.  Either way, use your company colors and logo so that you'll be recognizable.

Simple works.

So does the whole enchilada. 

 Once you've decided on how to face the public, you have to figure out a way to get them to your table.  Usually everyone tries to stop at each table, but it's much better to have people consider your display a 'destination.' Word of mouth is the simplest solution.  If you give the people at the show a reason to talk about you, they will. If they talk about you, people will want to see what you're up to. One idea is to hand out 'Tabbers'.  Everyone who stops at your display gets a wrist band, branded with your company information.  Attendees hand tear off tabs from the wrist band to other attendees, who then rush to your booth to get a bracelet of their own when they present you with the tab.  Why would everyone be so excited to help your cause?  At the end of the trade show you hold a drawing, choosing from the tabs that have been returned to you.  Whether you're raffling off an i Pad or a 50 percent discount on an order, everyone likes the chance to win. And if there are four other businesses at the trade show that provide the same service or product you do?  You will be the one that people remember.

Tabbers, a great way to draw a crowd. 

 Check back often for more ideas to make your trade show not only a great  investment in your business but a great time too!

 

The Road To A Trade Show

So you’ve decided to take part in a trade show.  Trade shows are an excellent way to let your current and future clients know about your products and services.   We’ve got a few tips to give you a head start and ensure your success.

Before you do anything, know what your objectives are and who you are trying to reach.  There are many types of trade shows, all over the world.  Are you trying to build your local business?  A regional trade show, geared toward businesses within a specific area, would be the best bet.   Who are you trying to reach?  If you’re trying to market the tax services of your accounting office, it doesn’t make sense to attend a trade show focusing on toys and games. 

Once you’ve decided on the right venue, the next step is making sure people know that you’ll be at the trade show.    Post the information on your website, as well as your social media channels.  You can send invitations, or create an event on Facebook and ‘invite’ people to attend.

Getting people to the trade show is the first step.  Getting them to your booth is another.  Consider sending out a direct mail piece with some type of incentive to encourage visitors.  A simple tear-off card that guests drop at your booth to enter a contest is one idea.  Another is to offer a free gift to those who present the mailer at your booth.  This will not only increase traffic, but allow you to gauge the effectiveness of your mailing. 

Now that you've let the everyone know you will be at the trade show, it's time to start preparing for attendance.  Is the show local?  Will you need transportation?  Hotel reservations?  Don't wait until the last minute and find yourself out in the cold.   What type of accommodations will you need at the show itself?  Will you need an electrical outlet nearby to power a display at your booth?  Make sure you make arrangements well before the day of the show.  

Know your booth size so that you can properly plan what you will display.  Will you have plenty of space to showcase your products and services?  Will you have space to hang items if you need to?  It's important to plan ahead so you can utilize the space in the best way possible.

As long as you plan ahead and have a firm plan to make the Trade Show a success it will be.  Stay tuned here for more great tips for making your trade show visit a triumph. 

What is Corporate Apparel, and Who Needs It Anyway?

Corporate apparel.  It sounds intimidating, producing visions of high powered executives in large offices at the top of tall buildings. In reality, corporate apparel is simply about creating a positive impression at every level of business. Don't think it's important?  Lets imagine a typical day without corporate apparel...

A quick stop for coffee on the way to work brings mass confusion while you try and figure out where to place your order.  It's safe to assume that the people behind the counter are there to serve, but they look just like the people in front of the counter.  Not only that,  they don't seem very happy.  (It seems that uniforms really do provide a sense of unity and pride for employees.)

Driving to work isn't any easier than getting coffee when passing through a construction site.  Is the man on the corner directing traffic authorized to do so?  Does he even know what he's doing?  A police officer without a uniform doesn't really provide the same level of confidence, now does he.  

A stop at the bank at lunch elicits some unease.  Though the woman behind the counter looks nice enough, how can you be sure that handing over your deposit to her is the right thing to do?    'The same goes for taking your car in for service. It's a little unnerving handing over the keys to the car when you aren't even sure who the mechanic is.

Stopping for groceries on the way home is another matter. There's no clear way to check pricing on produce because you can't tell who works at the store.  Rather than ask the wrong person (again) about the price of apples, it might be easier to just go home and try again tomorrow.

As you can see, corporate apparel plays a huge role in day to day life.  Do your part to end the confusion and make sure your employees present a unified and professional front.   Safeguard is here to help!

Who Should Consider Promotional Products?

Whether you’re the marketing manager of a large company or the director of a small charity, advertising and promotions are an important part of your business.  Promotional products are a cost effective way to get the best results for your dollar.  Here are a few key points to consider.

• People love presents.  If you choose a product that appeals to the people you are marketing to, you will already have their attention.  If you choose a quality product that will last and is useful, you’ll have their attention for a longer period of time. 
• Make sure it lasts.  Whether a promotional item, such as a pen or a quality piece of apparel, if it’s made well, it will be used and worn.  A pen that runs out of ink in a month will be in the garbage, and a shirt that is thin or tears easily will be headed there as well. 
• Whatever you choose, it doesn’t have to be expensive in order to serve your needs.  There are so many options available when it comes to promotional items, it’s fairly easy to find something to fit your budget.  If you’re not sure of the best way to go, contact someone who knows the industry and let them help you. Despite the ease of shopping on-line, it is often better to let someone who is in the business guide you.  You’ll get more value for your dollar and you’ll find an item that suits your needs.  Over 17 billion dollars (yes, that’s a ‘B’) will be spent on promotional items and apparel this year.  Don’t let your items get lost in the shuffle. 

Remember, three out of four people have some type of promotional item in their work space. (Look around, we bet you have some too!)   People will keep useful things, and use them again and again.  Every time a product you’ve supplied is used, it’s seen, a visual and useful reminder of you and your business.

Do Businesses Even Send Holiday Cards Anymore?

They should. Not E-cards, by the way.  Real, honest to goodness paper cards.  In envelopes.  With stamps.  That are delivered by the mail carrier. Why?

The simple reason is because people like to get things. People especially like to get things in the mail that aren’t bills.  Think about it.  If your mail consisted of ten invoices and a greeting card, which would you open first?  The greeting card, naturally.  Who wouldn’t choose a little bit of happy when it’s delivered to their door?

Why a ‘snail mail’ greeting over email?

In addition to giving someone a little lift, there are other reasons to avoid using email for all communication.  Consider how many emails the average person gets in one day.  Now think about how many times you check your junk folder to make sure you didn’t miss something important.  Do you want to spend your time writing a thank you, or a seasonal greeting to a client only to have it vanish into cyberspace?

 Even if your email is read, there’s a pretty good shot it’s going to be deleted immediately.  Have you ever seen anyone print out their email and place them on the mantel for everyone to see? 

I haven’t either. It’s simple.  People keep real cards longer.

How many emails do you delete each day without even reading them?  If your clients think your email is an advertisement, they might overlook it entirely.

Sending your customers a holiday greeting, a thank you card, or a birthday card lets them know you appreciate them enough to take the time to say so.  People feel special when they receive a card addressed to them instead of an email addressed to everyone whose name ends in .com. People who feel valued are going to remember who values them. 

Sending an actual card allows you to send other things as well.  Insert a calendar in the envelope and make sure your business is remembered all year long.  Include a coupon for a discount on your product if used within a certain timeframe.  There’s no rule that says you can’t, especially since you’re specifically thanking your customer base. 

It’s simple and direct.  Thank them for doing business with you and give them an incentive to keep the relationship going.

Take the time to send your customers a holiday or greeting card.  They’ll appreciate it and in the long run, so will you.