Trade Show day is finally here and you’re ready to go. You’ve sent out mailings inviting people to
attend, you have an awesome booth design and the doors are about to open. Now
what?
Have an assistant hand out a reusable shopping bag to people
as they enter the trade show, with your company information and booth location
imprinted on the outside. Not only will
visitors know where to find you, they will carry your name with them wherever
they go for others to see. As a bonus,
your information will stop at each booth with the attendees, so even more
people will see and hear about you.
Once you get them to your booth, what are you going to do
with them?
Make sure you have an interesting, eye-catching display
which clearly demonstrates what you do and what you can do for your
customer. Because of the nature of trade
shows you’ll want to make sure you can provide the most information in a small
amount of time.
Give people an incentive to call you. Are you an insurance agent? Provide a free quote. Caterer? Give a discount on an upcoming
event. Your incentive doesn’t have to be
huge, just big enough to create a follow-up.
Give out some presents and make
people remember you. Everyone likes to
get a present! A useful promotional
product with your contact information will be used repeatedly, not tucked away
with a stack of business cards. Pens are useful, though they too might get
lost in a pile on someone’s desk. Try
and find an item that ties into your business to make an even bigger
impression.
Pizza shop? Customize a pizza slicer. Tailor? Hand out luggage tag/sewing kits for future
travelers. Wine shop? A simple two bottle tote or wine tasting
journal will make sure people remember you.
The possibilities are really endless.
The important thing to remember
when it comes to a trade show is that you don’t have to go it alone. Contact a professional who can help you plan
the day and help you expand your ideas into a concrete plan to increase your
business. It’s easy to get lost in the
shuffle, so make sure your efforts count!
