Why Direct Mail?

Direct mail provides you with a more personal connection with your customers than other forms of advertising.  Newspapers, television and online ads are more generic and impersonal, and there is no guarantee they are going to reach the audience you want to interact with. With direct mail, you can target a specific group of people who are more likely to respond to your offer.

By placing your message directly in your customers’ hand, you are encouraging them to do business with you.   Providing them with information about an upcoming event, or a coupon, gives them the incentive to act.  By counting how many coupons are used, or how many sales are made, you can easily analyze the success of your program and adjust marketing as needed.

Another option with direct mail is to provide information about your business to potential clients.  By explaining the services you offer, you can make sure that potential clients don’t pass you by because they were unaware that you provided a certain service.  Sending along a small but useful gift, such as a calendar or key chain, also keeps your business in front of your current and potential customers each day.

Keep direct mail in mind when deciding how to establish a new connection, or to reconnect with a former customer.  Whether you send a simple postcard updating your clients about your business, or an elaborate flyer with professional images to announce a major event, by personalizing your news, you are more likely to get and keep the attention of those you are trying to reach.