What the Brandelope Can Do

The digital age, with its constant advancement should make conducting business easier, shouldn’t it?   Every business has a website, where you can search for the person you think would be best to introduce yourself to.  Email addresses are readily available, phone numbers, addresses, even the smiling picture of the person you’re trying to reach.  No more trying to guess if the voice will match the face…now you know before the first ‘Hello’ is uttered.   With all the information available, connecting to others and spreading the word about your business should be a piece of cake.  The only problem is..it isn’t.  Everyone is checking websites,  sending introduction emails,  trying to set up appointments.  There’s an information overload on the information highway and most intros and offers are lost in the shuffle.

How can you stand out?  Get noticed?  Make it past the ‘gate-keeper’ and one step closer to the decision maker that you’d like to meet with?  Consider  The Brandelope. ™

The Brandelope ™    is a an eye catching way to send a direct mail piece to the people you want to reach.  In a stack of the usual correspondence, the Brandelope™  practically begs to be opened.  Other, bland envelopes and crumpled flyers will be lost in the glow of the bright colors and high gloss images of your Brandelope™.

Keeping your information at the fingertips of the contacts you’ve made with the Brandelope ™  is even easier if you send the Tabelope. ™   The same crisp and professional information in a file folder format available in standard and legal size.  The Tabelope ™ helps ensure that your contact is keeping your information close at hand, and in their mind. 

The Brandelope ™ and the Tabelope ™ provide a stunning visual way for you to market your business.  It prevents you from being lost in the shuffle of  technological communications as well as the standard mailers that are seen in every office ever day.    Contact us today and let us help you develop a marketing program that will not only get you noticed, but keep you  at the front of the pack.

Why Direct Mail?

Direct mail provides you with a more personal connection with your customers than other forms of advertising.  Newspapers, television and online ads are more generic and impersonal, and there is no guarantee they are going to reach the audience you want to interact with. With direct mail, you can target a specific group of people who are more likely to respond to your offer.

By placing your message directly in your customers’ hand, you are encouraging them to do business with you.   Providing them with information about an upcoming event, or a coupon, gives them the incentive to act.  By counting how many coupons are used, or how many sales are made, you can easily analyze the success of your program and adjust marketing as needed.

Another option with direct mail is to provide information about your business to potential clients.  By explaining the services you offer, you can make sure that potential clients don’t pass you by because they were unaware that you provided a certain service.  Sending along a small but useful gift, such as a calendar or key chain, also keeps your business in front of your current and potential customers each day.

Keep direct mail in mind when deciding how to establish a new connection, or to reconnect with a former customer.  Whether you send a simple postcard updating your clients about your business, or an elaborate flyer with professional images to announce a major event, by personalizing your news, you are more likely to get and keep the attention of those you are trying to reach.