Whether you’re the marketing manager of a large company or the director of a small charity, advertising and promotions are an important part of your business. Promotional products are a cost effective way to get the best results for your dollar. Here are a few key points to consider.
- People love presents. If you choose a product that appeals to the people you are marketing to, you will already have their attention. If you choose a quality product that will last and is useful, you’ll have their attention for a longer period of time.
- Make sure it lasts. Whether a promotional item, such as a pen or a quality piece of apparel, if it’s made well, it will be used and worn. A pen that runs out of ink in a month will be in the garbage, and a shirt that is thin or tears easily will be headed there as well.
- Whatever you choose, it doesn’t have to be expensive in order to serve your needs. There are so many options available when it comes to promotional items, it’s fairly easy to find something to fit your budget. If you’re not sure of the best way to go, contact someone who knows the industry and let them help you. Despite the ease of shopping on-line, it is often better to let someone who is in the business guide you. You’ll get more value for your dollar and you’ll find an item that suits your needs. Over 17 billion dollars (yes, that’s a ‘B’) will be spent on promotional items and apparel this year. Don’t let your items get lost in the shuffle.
Remember, three out of four people have some type of promotional item in their work space. (Look around, we bet you have some too!) People will keep useful things, and use them again and again. Every time a product you’ve supplied is used, it’s seen, a visual and useful reminder of you and your business.
