Corporate apparel. It sounds intimidating, producing visions of high powered executives in large offices at the top of tall buildings. In reality, corporate apparel is simply about creating a positive impression at every level of business. Don't think it's important? Lets imagine a typical day without corporate apparel...
A quick stop for coffee on the way to work brings mass confusion while you try and figure out where to place your order. It's safe to assume that the people behind the counter are there to serve, but they look just like the people in front of the counter. Not only that, they don't seem very happy. (It seems that uniforms really do provide a sense of unity and pride for employees.)
Driving to work isn't any easier than getting coffee when passing through a construction site. Is the man on the corner directing traffic authorized to do so? Does he even know what he's doing? A police officer without a uniform doesn't really provide the same level of confidence, now does he.
A stop at the bank at lunch elicits some unease. Though the woman behind the counter looks nice enough, how can you be sure that handing over your deposit to her is the right thing to do? 'The same goes for taking your car in for service. It's a little unnerving handing over the keys to the car when you aren't even sure who the mechanic is.
Stopping for groceries on the way home is another matter. There's no clear way to check pricing on produce because you can't tell who works at the store. Rather than ask the wrong person (again) about the price of apples, it might be easier to just go home and try again tomorrow.
As you can see, corporate apparel plays a huge role in day to day life. Do your part to end the confusion and make sure your employees present a unified and professional front. Safeguard is here to help!
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